The Effect of Social Media Marketing on Purchase Intention: The Mediating Role of Brand Image among Domestic Tourists in Myanmar. Journal of Multidisciplinary Research for SMET (JMR-SMET), [S. l.], v. 2, n. 1, p. 61–74, 2026. DOI: 10.64297/jmrsmet.v2i1.54. Disponível em: https://www.smetjournal.com/index.php/jmr-smet/article/view/54. Acesso em: 29 apr. 2026.